[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.rapublic.cz\/pomala-moda-v-uspechane-dobe\/#Article","mainEntityOfPage":"https:\/\/www.rapublic.cz\/pomala-moda-v-uspechane-dobe\/","headline":"Pomal\u00e1 m\u00f3da v usp\u011bchan\u00e9 dob\u011b","name":"Pomal\u00e1 m\u00f3da v usp\u011bchan\u00e9 dob\u011b","description":"Pomal\u00e1 m\u00f3da (\u201eslow fashion\u201c) je term\u00edn ozna\u010duj\u00edc\u00ed m\u00f3dn\u00ed trend, kter\u00fd reaguje na negativn\u00ed dopady v\u00fdroby oble\u010den\u00ed, kter\u00e9 je vyr\u00e1b\u011bno za co nejni\u017e\u0161\u00ed n\u00e1klady a je cenov\u011b dostupn\u00e9 pro v\u011bt\u0161inu z\u00e1padn\u00ed spole\u010dnosti. Nadn\u00e1rodn\u00ed m\u00f3dn\u00ed firmy se neohl\u00ed\u017e\u00ed na dopady na \u017eivotn\u00ed prost\u0159ed\u00ed a soci\u00e1ln\u00ed situaci d\u011bln\u00edk\u016f ve sv\u00fdch tov\u00e1rn\u00e1ch, nej\u010dast\u011bji v \u010c\u00edn\u011b a jin\u00fdch chud\u0161\u00edch asijsk\u00fdch","datePublished":"2019-06-21","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.rapublic.cz\/author\/#Person","name":"","url":"https:\/\/www.rapublic.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/390ba47df5874845ef3762ac16ecd0a67f4e30c13cbb7c7ee444ade303aa885b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/390ba47df5874845ef3762ac16ecd0a67f4e30c13cbb7c7ee444ade303aa885b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"rapublic.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.rapublic.cz\/wp-content\/uploads\/img_a349456_w2376_t1564430860.jpg","url":"https:\/\/www.rapublic.cz\/wp-content\/uploads\/img_a349456_w2376_t1564430860.jpg","height":0,"width":0},"url":"https:\/\/www.rapublic.cz\/pomala-moda-v-uspechane-dobe\/","wordCount":439,"articleBody":"Pomal\u00e1 m\u00f3da (\u201eslow fashion\u201c) je term\u00edn ozna\u010duj\u00edc\u00ed m\u00f3dn\u00ed trend, kter\u00fd reaguje na negativn\u00ed dopady v\u00fdroby oble\u010den\u00ed, kter\u00e9 je vyr\u00e1b\u011bno za co nejni\u017e\u0161\u00ed n\u00e1klady a je cenov\u011b dostupn\u00e9 pro v\u011bt\u0161inu z\u00e1padn\u00ed spole\u010dnosti. Nadn\u00e1rodn\u00ed m\u00f3dn\u00ed firmy se neohl\u00ed\u017e\u00ed na dopady na \u017eivotn\u00ed prost\u0159ed\u00ed a soci\u00e1ln\u00ed situaci d\u011bln\u00edk\u016f ve sv\u00fdch tov\u00e1rn\u00e1ch, nej\u010dast\u011bji v \u010c\u00edn\u011b a jin\u00fdch chud\u0161\u00edch asijsk\u00fdch zem\u00edch. Slow fashion naopak db\u00e1 na \u0159emeslnou kvalitu a f\u00e9rov\u00e9 podm\u00ednky v\u00fdroby.  Zast\u00e1nci tohoto m\u00f3dn\u00edho sm\u011bru si jsou v\u011bdomi negativn\u00edch environment\u00e1ln\u00edch a spole\u010densk\u00fdch dopad\u016f v\u00fdroby levn\u00e9ho textilu. Vyh\u00fdbaj\u00ed se oble\u010den\u00ed, kter\u00e9 bylo vyrobeno d\u011bln\u00edky v asijsk\u00fdch zem\u00edch za minim\u00e1ln\u00ed mzdu a v mnohdy pro zdrav\u00ed \u0161kodliv\u00fdch podm\u00ednk\u00e1ch. Proto podporuj\u00ed n\u00e1kup u lok\u00e1ln\u00edch n\u00e1vrh\u00e1\u0159\u016f, kte\u0159\u00ed dbaj\u00ed na kvalitu, jsou f\u00e9rov\u011b finan\u010dn\u011b ohodnoceni a \u010dasto vyu\u017e\u00edvaj\u00ed k p\u0159\u00edrod\u011b \u0161etrn\u00e9 materi\u00e1ly pro v\u00fdrobu od\u011bv\u016f. Preferuj\u00ed tedy n\u00e1kup men\u0161\u00edho mno\u017estv\u00ed dra\u017e\u0161\u00edho, zato v\u0161ak kvalitn\u00edho oble\u010den\u00ed, nad n\u00e1kupem levn\u00fdch nekvalitn\u00edch od\u011bv\u016f, kter\u00e9 se mnohdy velmi rychle poni\u010d\u00ed, vyblednou a kon\u010d\u00ed na skl\u00e1dk\u00e1ch, v lep\u0161\u00edm p\u0159\u00edpad\u011b pak v separovan\u00e9m sb\u011bru textilu. Dal\u0161\u00ed mo\u017enou cestou, jak c\u00edle slow fashion napl\u0148ovat, je n\u00e1kup oble\u010den\u00ed z druh\u00e9 ruky. M\u00f3dn\u00ed kousky tak ud\u011blaj\u00ed radost dal\u0161\u00edmu majiteli a samoz\u0159ejm\u011b tak\u00e9 pot\u011b\u0161\u00ed n\u00edzkou po\u0159izovac\u00ed cenou. \u0158ada z\u00e1kazn\u00edk\u016f nen\u00ed v\u0161ak motivov\u00e1na n\u00edzkou cenou, ale nakupuj\u00ed zde pr\u00e1v\u011b kv\u016fli ohledu na \u017eivotn\u00ed prost\u0159ed\u00ed a udr\u017eitelnost m\u00f3dn\u00edho pr\u016fmyslu. Mnoho second-handov\u00fdch obchod\u016f nav\u00edc funguje na dobro\u010dinn\u00e9 b\u00e1zi a v\u00fdd\u011blek v\u011bnuje charit\u011b nebo na projekty zam\u011b\u0159en\u00e9 na ochranu zv\u00ed\u0159at apod. Slow fashion nen\u00ed jen my\u0161lenkou, ale \u017eivotn\u00edm stylem.  Tento \u017eivotn\u00ed styl se net\u00fdk\u00e1 jen n\u00e1kup\u016f v kamenn\u00fdch prodejn\u00e1ch, v dob\u011b internetu napl\u0148uje koncept pomal\u00e9 m\u00f3dy tak\u00e9 \u0159ada maminek. Mnoh\u00e9 jsou jist\u011b motivov\u00e1ny hlavn\u011b ni\u017e\u0161\u00ed cenou d\u011btsk\u00fdch oble\u010dk\u016f, hra\u010dek a dal\u0161\u00edho vybaven\u00ed p\u0159i n\u00e1kupu z druh\u00e9 (t\u0159et\u00ed,\u2026) ruky, ale \u0159ada tak \u010din\u00ed pr\u00e1v\u011b s ohledem na \u0161etrn\u011bj\u0161\u00ed spot\u0159ebu. Nav\u00edc p\u0159i n\u00e1kupu z internetov\u00e9ho bazaru z pohodl\u00ed domova \u0161et\u0159\u00ed sv\u016fj drahocenn\u00fd \u010das.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pomal\u00e1 m\u00f3da v usp\u011bchan\u00e9 dob\u011b","item":"https:\/\/www.rapublic.cz\/pomala-moda-v-uspechane-dobe\/#breadcrumbitem"}]}]